Website maintenance is vital to the success of your company. Here are some tips on staying up-to-date with your website and keeping it current to maintain traffic and search relevance.
Though we don’t usually think of websites as deteriorating, that is precisely what can happen if we are not careful to update and keep them current. Websites have the potential to be successful and grow, but they can quickly become outdated or unused unless they are correctly maintained and kept current. Updating and maintaining your website may seem daunting, but it’s not as difficult as you think. By following these simple steps, you can be sure that your site is easily indexed by Google and provides valuable information for your visitors.
1. Check for broken links. Nothing is more frustrating to a visitor than clicking on a link and being taken to an error page. You can use a tool like Xenu’s Link Sleuth to check for broken links on your site and fix them as soon as possible.
2. Add new content regularly. Google loves fresh and relevant information, so keep blog posts, articles, or other forms of content current. Not only will this help your site rank higher in search results, but it will also give visitors a reason to keep coming back.
3. Optimize your images. Please use descriptive filenames and alt text for all the photos on your website. This will help Google index your ideas and make them appear in image search results.
4. Use keyword-rich titles and descriptions. When you create titles and descriptions for your web pages, please include relevant keywords so people can find your site when searching for those terms.
5. Promote your content through social media. In addition to making it easier for people to find your website, promoting your content through social media will also help increase the number of inbound links to your site—which is another factor that Google takes into account when ranking sites.
6. Make sure your website is mobile-friendly. With more people than ever accessing the internet from mobile devices, your website must be optimized for smaller screens. You can use Google’s Mobile-Friendly Test tool to see if your site meets this criterion.
7. Use Google Webmaster Tools (and other similar tools). Google Webmaster Tools is a free service that gives you insight into how Google sees your website. You can set up an account and submit your sitemap to track your progress and identify potential issues. Because web design evolves constantly, there are always new things to learn! Staying on top of the latest trends will help you keep your website looking its best and ensure that it continues to perform well in search results—bringing you more traffic and leads over time.
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What Can We Learn From This?
Websites have the potential to be great, but they must be appropriately cared for to reach their full potential. If we let them sit idly by, they will never achieve their true potential and eventually degenerate with your success.